Driving Success in the 2023 FIFA Women's World Cup Ticket Sales

Real-life insights from experts who've been at the forefront of one of the biggest sporting events.

Join us for an enlightening webinar where Alex Eagle, alongside ticketing and marketing maestros Kim Anderson and Brooke Arthur, delves into the world of effective ticketing strategies. Drawing inspiration from the phenomenal success of the 2023 FIFA Women's World Cup, this session is a treasure trove of insights for Ticketing Managers, CEOs, and Marketing professionals in the sports industry.

Discover how a meticulously crafted ticketing campaign led to selling 2 million tickets in a sport not traditionally dominant in New Zealand. Understand the synergy between marketing and ticketing strategies and how this alignment can significantly boost your ticket sales. Whether you're in football, rugby, or any sport, the lessons from this webinar are gold dust for anyone looking to enhance their club's ticketing success.

Don't miss out on this opportunity to learn from the experts who were behind one of the most successful ticketing campaigns in sports history. Register now and take the first step toward transforming your club's ticketing strategy!

Unlock insights on these essential topics:

Innovative ticketing and marketing strategies that captivate and convert
How to adapt these strategies to the unique demands of your club and audience
Real-life insights from experts who've been at the forefront of one of the biggest sporting events

This webinar is ideal for anyone who is involved in the ticketing process for sporting events, concerts, or other large gatherings. Whether you are a representative of a small club or a large organisation.

We hope you will enjoy it, and get inspired!

It is hosted by Alex Eagle, Sales Development Manager for Sports at TicketCo UK & Ireland.

About the speakers

Kim Anderson is renowned for her strategic insight and innovative approaches within the sports industry. With a career spanning several high-profile projects, including significant roles in ticketing strategies for major sporting events like the 2023 FIFA Women's World Cup, Kim has proven her expertise in maximizing event exposure and revenue. Her approach combines a deep understanding of market trends with cutting-edge technology to enhance the fan experience and boost ticket sales. At this webinar, Kim will share her expert knowledge on navigating the complexities of the sports ticketing landscape, offering actionable strategies for success.

Brooke Arthur brings a wealth of experience in sports marketing and ticket sales to this webinar. As a pivotal figure in the successful marketing campaigns for the 2023 FIFA Women's World Cup, Brooke has demonstrated a keen ability to drive ticket sales and fan engagement through innovative strategies and a deep understanding of the sports market dynamics. Her expertise not only lies in crafting campaigns that resonate with fans globally but also in leveraging analytics to forecast sales trends and optimize marketing efforts. Join Brooke as she shares valuable insights that can transform your approach to ticketing and marketing in the sports industry.

Alex Eagle holds a post graduate diploma in Marketing from the University of Wales Newport, and his background includes positions as Sales and Marketing at the Football Association of Wales, Commercial Manager at Newport County AFC and Head of Digital at Swansea City Football Club.

Marketing Insights:

Driving Success in the 2023 FIFA Women's World Cup Ticket Sales

Real-life insights from experts who've been at the forefront of one of the biggest sporting events.

About the speakers

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