On-demand webinar: Uncovering the impact of rising inflation on football clubs and fans

The cost of living crisis and rising inflation has dominated headlines in the UK but how is it affecting football clubs and fans?

In this webinar, The Athletic journalist Nancy Frostick explores how rising energy bills have affected football clubs in the EFL and whether fan habits have changed in the 2022-23 season.

In this 25-minute webinar, you’ll learn:

How the cost of living crisis and inflation in the UK and how it is affecting football - specifically outside the Premier League.
More clubs looking to increase their offering to fans (better food, drink, family zones) influenced by American sports so fans feel they are getting a full day out and value for money when they buy a match ticket
How recent matches in the third tier getting over 30,000 fans shows the appetite for football outside the Premier League.

About the speakers

content.ticketco.eventshubfswebsiteimagesavatarsNancy

Nancy has been covering English football outside the Premier League for The Athletic since the website's launch in the UK in 2019. She was previously Sheffield Wednesday correspondent for the site and also for the newspaper, 'The Star, Sheffield'. Her work for The Athletic has also focused on women's football, LGBTQ+ issues in sport and non-League football.

Nancy is interviewed by Carl-Erik. He co-founded TicketCo in 2012, and is today the company’s CEO. He is also the host of the upcoming TicketingPodcast.com, which was launched this year.