On-demand webinar
Why Norwegian football has increased its ticket sales and how UK clubs can copy their success
Norwegian football has experienced a massive growth this season. How is this possible in the middle of an ongoing cost of living crisis? This webinar will give you the answer.
When it comes to boosting ticket sales Norway is where to look these days. Norwegian football has experienced a massive growth this season, and we have to go back more than 10 years to find equivalent ticket sales.
A joint ticketing agreement and a strong will to innovate are two of the main reasons for this success, and the driving force behind these initiatives has been the Norwegian Professional Football League.
In this webinar Thomas Torjusen, Head of Media, Technology and Chief Digital Officer at the Norwegian Professional Football League, will take us through what he and his organisation together with the clubs have done to achieve record numbers across the league.
You can expect valuable insights into the following subjects:
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The benefits of a league agreement
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The beauty of subscriptions
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The importance of a powerful marketing strategy
About the speakers
Thomas Torjusen
Head of Media, Technology and Chief Digital Officer at the Norwegian Professional Football League
Thomas Torjusen has been working in the football industry since 2007. Up until 2012 he was Head of Media, Events and Ticketing at Fredrikstad FC. Since then he has been working in the Norwegian Professional Football League, where he has been in charge of or involved with all the digital joint projects the league has set up with. He is also working closely with other Norwegian leagues as well as European leagues when it comes to digital strategy and solutions.
Alex Eagle
Sales Development Manager - TicketCo UK & Ireland
Alex Eagle holds a post graduate diploma in Marketing from the University of Wales Newport, and his background includes positions as Sales and Marketing at the Football Association of Wales, Commercial Manager at Newport County AFC and Head of Digital at Swansea City Football Club.